AD| Since starting a business with my hubby 3 years ago and my blog 2 years ago, I was clueless when it came to running a business let alone thinking about digital branding. But it’s fair to say although I’m no expert I have learned a lot along the way.
One thing I’ve learned is that the starting point for any marketing strategy is ensuring your business’s digital branding is on point. We now live in a world where our online presence is almost more important than our physical presence. Your digital branding is what gives your consumers their first impression of your business. It’s a representation of you. It provides an idea of what can be expected from your business.
It’s all about building solid relationships with your consumers, getting your digital branding right will help you become relatable and therefore build & strengthen those relationships.
How can you easily update your digital branding?
You don’t need to be an expert in marketing to better your digital branding, I’m living proof of that. That’s why I’ve created my list of 5 easy steps to update your digital branding. And what’s better, they don’t require a marketing degree or wallet full of cash to do them.
1. Take a good hard look at your website
If you’ve just started your business or blog with a website you’ve created yourself then it’s likely it probably needs a little tweaking as a minimum. Make sure your site is –
And that’s not just responsive on a desktop/laptop. We now live in a world where most of the population use the internet on their mobile phones and tablets. Therefore your site needs to operate just as well on a smaller screen.
One of the key points is making sure your website isn’t slow. If it takes an age for a page to load, no one is hanging around for it to finally reveal itself.
- User friendly
If your website isn’t user-friendly, your users will go elsewhere just as quickly as they clicked on your site. You probably know yourself, there’s nothing worse than landing on a website that has a gazillion and one pop-ups or a menu that requires a map and instructions to find. Make sure your website is easy to use and navigate and more importantly, quick to load.
2. Look at the Design
The design of any website is the most fundamental part that captures a visitor’s attention. Choosing the right theme, colours, and fonts is key. And you don’t need to have a huge budget when it comes to updating your digital branding.
There’s plenty of themes you can pay for, but there are also many amazing free themes provided by most self-hosted platforms that can be customised to your own brand and taste. The same can be said for fonts. I particularly like Font Bundles, whether you’re looking for something more traditional like a cursive script or something a little edgier, like a tattoo style lettering font, they have it all.
Choosing and designing the right logo is very important. Your logo will be everywhere, or it should be. It may even be one aspect of your digital branding that you might want to invest in and have a logo created professionally.
Make sure your logo follows the same design as the rest of your branding, i.e colours & fonts, and vice versa. The last thing you want is an incredibly bulky-looking logo against a backdrop of a gentle & elegant website.
4. Social Media
Don’t forget social media is a marketing platform too. Your digital branding should be replicated throughout social media. For example, I use the same colour scheme and fonts on all of my Pinterest pins. My logo or heading of my website is used on Twitter, Facebook & Instagram.
Not only does this keep your digital branding consistent, but it also makes you easily recognizable in a sea of other blogs or business’s in the same niche.
5. Engage with everyone
If you just sit quietly behind your amazing-looking website and digital brand and expect big things to happen, think again. You have to be present, engage with your audience, followers, fellow bloggers, and business owners.
You need to make yourself known. Make your brand known.
Join social media communities and get involved in the conversations. Reply to comments left on your blog posts, and not just one-liners, ask questions, even challenge their comments if that’s how you feel. Really go into detail with your responses. Make your audience know that you care what they think.
Updating your digital branding doesn’t have to be hard. Follow these simple steps and your on the right track.
Do you have any digital branding tips to add? I’d love hear about them.
Disclaimer: This is a sponsored post.